Merchandising Chimichurri Across the Store

Choose placement by shopper mission

The best place for chimichurri depends on what the shopper is trying to accomplish. A sauce shopper, deli lunch shopper, and meal-solution shopper each need a different reason to notice the product.

• 8.45 fl oz bottle: retail placement and cross-merchandising.

• 128 fl oz gallon: a distinct prepared-food or foodservice application.

Keep the pairing easy to act on

Panamia’s beef, chicken, ham & cheese, and pizza empanadas are a natural place to begin. A nearby bottle display or simple pairing message can create a complementary Argentine cue, but placement should match the account layout, handling needs, and confirmed availability.

In a sauce aisle, explain what chimichurri is. Near the deli, connect it to a food or occasion. Within a meal solution, make the pairing intentional. Confirm item numbers, UPCs, case packs, availability, lead times, geography, and distribution fit before execution.

Buyer takeaway: Test a focused placement before extending chimichurri across more departments or locations.