Handheld Occasion

Panamia’s Handheld Occasion page explores how empanadas may fit convenient eating moments across grocery and foodservice. A handheld product can be considered for grab-and-go displays, prepared-food cases, snacks, lunch, appetizers, catered service, or other account-defined occasions.

Why It Works

• A handheld product can be considered for grab-and-go displays, prepared-food cases, snacks, lunch, appetizers, catered service, or other account-defined occasions.

• The format is easy to recognize, but the program still needs a clear shopper or guest, placement, and purpose.

Program Considerations

Panamia’s empanada lineup includes beef, chicken, ham & cheese, and pizza. These familiar flavor names give buyers several ways to build an assortment without creating an overly complicated menu.

Pair It With Chimichurri

What makes a good handheld-food program? Convenience alone is not enough.

For Buyers

EMPANADAS. Chimichurri can provide a complementary Argentine pairing when appropriate. Panamia offers an 8.