Focused Assortment

Panamia’s Focused Assortment page brings six products into one buyer conversation: four empanada flavors and two chimichurri formats. The empanada lineup includes beef, chicken, ham & cheese, and pizza.

Why It Works

• The empanada lineup includes beef, chicken, ham & cheese, and pizza.

• Chimichurri is available in an 8.

Program Considerations

What makes an assortment focused? Every item should have a clear role.

Pair It With Chimichurri

Buyers should begin with the channel, shopper or guest, daypart, merchandising space, and expected volume. Those decisions help determine whether the program needs a compact selection or a broader review.

For Buyers

6 PRODUCTS. Samples can help the buying team compare products and decide which items deserve the strongest emphasis. The same review should confirm item numbers, unit and case UPCs, case packs, availability, lead times, geography, and distribution fit.